How to Build a Strong Online Brand as an Employer
Climate change is at the forefront of everyone’s mind. It is at the head of future innovation, and it one goal we all need to collectively address in order to save our civilizations from catastrophe. It is also a great way to reduce costs and to help conscious consumers choose you over your competition. Don’t wait for governments to impose strict regulations on you. There are upcoming challenges, and by going green now, you can enjoy the benefits without the penalties.
Benefits of Going Green
The two main benefits of going green that will help with your bottom line are:
1. Less Cost
It is now more cost effective to build a whole new wind farm than it is to run a coal plant. Electric cars cost less to run than their combustion-engine counterparts. Recyclable materials can be sold on after use to reduce costs. There are so many reasons going green can save your company money, but they do come with an initial start-up cost.
2. Great for Marketing
You can show your dedication to a better future by making your company and your supply chain more sustainable – this can be a great marketing angle. Just be wary of Greenwashing – you want to be able to back up all of your claims.
Four Ways Your Business Can Go Green
To make your business greener (and save you money) all you need to do is:
Go Paperless
Paperless is an easy switch that will end up saving the planet. It will also help save you a lot of money. What’s more, companies like Hastee Pay can offer surprising employee benefits that will help boost employee loyalty, like the ability to take advances on their paycheck. All you need to do is partner with a company that offers it and integrate their tech with your payroll system. If an employee wants an advance or a portion of their paycheck before the end of the month, they can have it until payday comes back around.
Switch to Renewable Energy
From using a renewable energy provider to adding renewable energy solutions like solar panels, there are plenty of ways to lower your utility cost and your footprint. Furthermore, do not forget about green hosting. This is a great way to lower your company’s carbon footprint.
Opt for More Energy Efficient Appliances
Reduce your utility costs even further by upgrading old appliances. New, efficient appliances will cost less to run and are often more durable.
Partner with Other Green Companies
To really be green you will need to partner with other companies who share those same values. If anyone along your supply chain is incredibly polluting, or otherwise hurts the environment, then you are responsible. Talk to your suppliers or find new ones so that you can really make an impact on your environment – and have real certifications to add to your marketing materials.
Being green is the way forward, so start today and make changes that will save you money in the long run.
P.S: We’d love to hear from you, so please add your comment in the comment box below. To learn more about sustainable options for your business, join our live webinar sessions at EAT Community where you can make a little money making the planet better!
Related Articles and Resources:
- Impacts of Extreme Weather Events & Climate Change
- Promising Alternative Sources of Clean Energy: Wind and Solar
- Electric Vehicles – Some Awesome News & Updates
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